Argentinian football star Lionel Messi has teamed up with Lay's to feature in the brand's No Lay's, No Game campaign, as well as appearing on limited-edition crisp packaging.

Messi commented 'If you are well prepared, you have more chances to play your best. The same goes for all fans who love watching football, gathering their friends and sharing Lay's. This is what the new Lay's commercial is conveying with a little humour. Matchday is never complete without Lay's! No Lay's, No Game'.